Posts Tagged ‘rebranding’

Insurancewith – New corporate image

Written by sean on October 13th, 2010 | Tags: , , ,
Posted in Latest projects and websites | Comments Off on Insurancewith – New corporate image

Firefly Creative have just completed a rebrand for Insurancewith – a company created specifically to help those suffering with medical conditions get travel insurance at more competitive rates.

Insurancewith work hard with underwriters to explain the medical conditions and secure much better rates, taking a realistic approach to policy holders illness, looking at the actual risk, not the perceived risk.

Their policies have been developed by people who have personal experience of cancer and who have previously developed an award winning travel insurance policy aimed at people who have been diagnosed with breast cancer. Fiona Macrae, herself a cancer survivor, heads up and is the driving force behind Insurancewith.

Working closely with the medical charities that support people with pre-existing medical conditions, they acknowledge their support by donating £1 from every policy sold to charity.

For further information on Insurancewith policies, go to:

Out with the old… refresh your business image for 2010

Written by sean on January 13th, 2010 | Tags: , ,
Posted in General news and views | Comments Off on Out with the old… refresh your business image for 2010

Over the past year, the downturn has forced many businesses to restructure staff, cut any unnecessary costs, and generally reposition themselves within their market places.  The businesses that have struggled and survived, did so by being meaner and leaner, cutting away the old, and focussing positively on the future.
As the snow thaws, and the signs of an economic spring start to appear, now is the time to take a step back and evaluate your company brand.  It’s time to get those sales moving again, and to reinvest in the important elements of your business that are going to drive it forward out of the recession – bigger and stronger than your competitors.
Your company image or brand style is one such critical business driver.  Rebranding your business doesn’t have to be an expensive and scary experience.  We usually advise clients to update their image and marketing collateral in a staged and methodical way.  Most rebrands we undertake for companies are ‘phased in’ over a period of months, to limit initial outlay and to make the whole process more manageable for everybody.  We will help you to prioritise the key areas of you business that requires immediate attention with the new brand style, and work with you to establish workable timeframes and budgets – project managing the entire process.

For a free no obligation chat, evaluation of your company brand, website and marketing materials… please give us a call.
It’s time to move on!