Out with the old… refresh your business image for 2010

Written by sean on January 13th, 2010 | Tags: , ,
Posted in General news and views | Comments Off

Over the past year, the downturn has forced many businesses to restructure staff, cut any unnecessary costs, and generally reposition themselves within their market places.  The businesses that have struggled and survived, did so by being meaner and leaner, cutting away the old, and focussing positively on the future.
As the snow thaws, and the signs of an economic spring start to appear, now is the time to take a step back and evaluate your company brand.  It’s time to get those sales moving again, and to reinvest in the important elements of your business that are going to drive it forward out of the recession – bigger and stronger than your competitors.
Your company image or brand style is one such critical business driver.  Rebranding your business doesn’t have to be an expensive and scary experience.  We usually advise clients to update their image and marketing collateral in a staged and methodical way.  Most rebrands we undertake for companies are ‘phased in’ over a period of months, to limit initial outlay and to make the whole process more manageable for everybody.  We will help you to prioritise the key areas of you business that requires immediate attention with the new brand style, and work with you to establish workable timeframes and budgets – project managing the entire process.

For a free no obligation chat, evaluation of your company brand, website and marketing materials… please give us a call.
It’s time to move on!

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Firefly bring on the Curls!

Written by sean on November 19th, 2009 | Tags: ,
Posted in Latest projects and websites | Comments Off

Firefly Creative have just designed a range of new advertisements – both on and offline, to promote the innovative new hair curling styling tool, Curlformers. Advertisements were developed for the American Cheerleader magazine, along with foreign language versions of the ad, plus animated skyscraper banners for online advertising.

Curlformers are the latest hair curling craze in the US, which are now set to create waves in the UK.  These modern day ‘rollers’, which are easy to apply yourself, come in a variety of sizes and widths to create gorgeous glossy spiral curls, without subjecting hair to the harsh heat and damage of a styling iron.

curlformers22

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