Fire up your marketing, whatever the weather

More often than not, when business gets tough the first ‘expense’ that directors and managers consider cutting, is design and marketing.
However, research has shown it is the companies that continue with relevant and cost effective marketing during the slow times, that emerge on top when the market picks up.

If you want to be seen as an industry player, make sure you present yourself as one.
Your brand identity is your one chance to make a positive first impression on any potential customers and the success of your business will largely be determined by your success at branding. Think about all the ways your company is promoted: logos, colours, typefaces, taglines, etc. It is important that all the marketing methods you use, including your website, promotional materials and advertising, present a professional and consistent image of your brand.

Consider creative email marketing. It’s low cost, targeted and flexible.
You’ll also get great deals on advertising rates and production, as media companies and suppliers jostle to win your business.

Your continued marketing efforts will place you at the forefront of your customers minds, at a time when your competitors are taking shelter from the storm. It is during these quiet times that your marketing will achieve the greatest impact.

For a free consultation with Firefly Creative, call Sean Langridge or Francesca Martelly on 0845 2577 360.

Locally based marketing and design agencies, Marketingmenu and Firefly Creative, narrowly missed out on winning the national ‘Estate Agency Marketing Team of the Year’ Award with their client, award-winning estate and letting agent, Michael Jones.
The marketing and advertising campaigns produced by the creative team from both agencies were selected as being some of the best in the country at the annual awards organised by The Negotiator magazine, in association with FindaProperty.com and Primelocation.com.

Tania Fensom from Marketingmenu and Francesca Martelly from Firefly Creative have worked with Michael Jones for more than five years. During this time they have helped the company to become the most successful, award-winning estate agency in the area, winning four awards, including the UK Property Awards ‘Best Estate Agency Sussex’ and ‘Southern Region, Silver Winner of the Best Estate Agent and Letting Agent of the Year’ Award.

The professionally qualified duo, together with the Firefly Creative team, provides a complete range of design and business to business and consumer marketing services to a diverse portfolio of clients across all industry sectors. Most recently, the agencies were commissioned by the UK’s leading overseas mortgage specialist, Hove-based Conti Financial Services Ltd, to re-brand and re-launch the company as well as provide ongoing marketing support.

Tania Fensom and Francesca Martelly said: “We are really thrilled that our work has been nominated for an award and to be a runner-up to the overall winner is amazing. Our aim has always been to create campaigns that are genuinely original and grab people’s attention through strong imagery and well written copy. By building long-standing relationships with our clients, we help them to achieve the best results from their marketing activity and strengthen their branding as well as their market positioning.”
Mike Jones said: “We are really proud that our advertising and marketing has been recognised as outstanding and to be placed in the same league as Hamptons, Chestertons and Winkworths is a fantastic achievement. We would like to thank Tania and Franki for all their hard work and inspiration over the years.”