Archive for April, 2010

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Firefly Creative launch Fireflymail

Written by sean on April 28th, 2010 | Posted in General news and views | Comments Off on Firefly Creative launch Fireflymail

Email Marketing made easy – fully managed, or do-it yourself… the choice is yours.

Firefly have now launched their own email marketing system for use by their clients.
The Fireflymail system provides an easy to use, step by step user interface, allowing you to send creative marketing email campaigns to your clients and contacts.  We design you a creative, or set of creative html email templates that are uploaded to the Fireflymail system.  You then have the choice of letting us manage your email marketing for you, or decide to go the DIY route, adding new content, subscribers, and managing your own email campaigns.

Whichever option you choose, The comprehensive set of real-time reports allow you to accurately measure the effectiveness of every campaign you send. Go beyond opens and link clicks and measure your campaign related sales, conversions and ROI.

The moment your campaign is sent you have access to a range of reports that show you exactly how your subscribers are interacting with it.  See who is opening it, what parts of the campaign they are interested in, who forwarded it on to a friend, unsubscribed, bounced out or even marked it as spam.

  • No monthly fee or contracts
  • Pay as you go email credits
  • One off account set up fee of £180+vat
  • Just pay for professional template and email designs as you need them.

Why email marketing works

It’s cost effective – While the cost of actually designing your email creative can be comparable to direct mail, the big savings start when you consider there are no printing costs and you can get your message delivered for around a penny per recipient.

It’s immediate – Email generates an immediate response, instead of waiting for a subscriber to visit your site you can get your message to them when it counts. The majority of your recipients will see your message in the first 24-48 hours.

It’s relevant – Email makes it easy to segment your subscribers using a variety of criteria like demographics and past campaign behaviour (such as clicking a certain link). This way you can ensure your message goes to the individuals most likely to be interested in your offer.

It’s completely measureable
– More than any other form of marketing, email can provide actionable data on the results it generates. Keep track of who opened your email and when, what topics they were interested in, who forwarded it on to a friend, how many sales were generated and much more.

Please click here to download our Fireflymail overview document – then contact us to get mailing!