Archive for August, 2009

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Dress your business to impress

Written by sean on August 25th, 2009 | Posted in General news and views | Comments Off on Dress your business to impress

In this modern world, we are surrounded by choice. Building your company brand is crucial. Not only does it make your business stand out from the competition, but it also gives you added credibility. A strong corporate image will reassure potential customers when presented with a wide choice of companies, all offering the same or similar services, that yours is the business that they would like to buy from.

You only get one chance to make a first impression, hence the reason smart dress is the norm for business meetings, networking and gatherings. Everyone wants to portray an image of professionalism and confidence and our appearance helps us to do this. The same principle should apply to your branding yet few company owners realise the detrimental effect poorly designed literature and websites will have on the success of their business.

Why make life harder for yourself in an already tough marketplace?

Consider the ways in which you promote your business. Has your logo stood the test of time or are you overdue for a refresh? If you were to look at all your stationery, brochures, marketing materials, advertisements and website would they look as if they were from the same company or do they represent an accumulation of images, colours and typefaces that have simply been thrown together over the years? You may not think that this is important, but most customers will make a subconscious ‘buying decision’ very early on in the sales process and are easily influenced by the image and consistency portrayed by your business, particularly when making comparisons to a competitor.

The next time you go to a business event dressed to impress, just ask yourself if the business cards and brochures you are going to hand out are doing you, or your business, justice.

For a free consultation on your business image and marketing, please call Firefly Creative on 0845 2577 360, and ask for Sean or Franki.

Fresh Egg sizzling with Firefly

Written by sean on August 4th, 2009 | Tags:
Posted in Latest projects and websites | Comments Off on Fresh Egg sizzling with Firefly

After their recent appointment of BBC Dragon, James Caan as Fresh Egg chairman, the souths leading search engine optimisation and internet marketing company are really going places.

Their new higher profile within the business community warranted a refresh of their company image, and Fresh Egg managing director, Adam Stafford, approached Firefly Creative to help with the design and development of a new exhibition stand for the company.
The new design focuses on the core areas of Fresh Egg’s skills – search engine optimisation, innovative and creative website design, programming and development – in a simple but modern symbolic styling.
This new styling will also be rolled out across future Fresh Egg marketing materials as the company continues to grow.

freshegg_stand