Marketing in a slow economy

Written by sean on March 17th, 2009 | Posted in Press releases | Comments Off on Marketing in a slow economy

Fire up your marketing, whatever the weather

More often than not, when business gets tough the first ‘expense’ that directors and managers consider cutting, is design and marketing.
However, research has shown it is the companies that continue with relevant and cost effective marketing during the slow times, that emerge on top when the market picks up.

If you want to be seen as an industry player, make sure you present yourself as one.
Your brand identity is your one chance to make a positive first impression on any potential customers and the success of your business will largely be determined by your success at branding. Think about all the ways your company is promoted: logos, colours, typefaces, taglines, etc. It is important that all the marketing methods you use, including your website, promotional materials and advertising, present a professional and consistent image of your brand.

Consider creative email marketing. It’s low cost, targeted and flexible.
You’ll also get great deals on advertising rates and production, as media companies and suppliers jostle to win your business.

Your continued marketing efforts will place you at the forefront of your customers minds, at a time when your competitors are taking shelter from the storm. It is during these quiet times that your marketing will achieve the greatest impact.

For a free consultation with Firefly Creative, call Sean Langridge or Francesca Martelly on 0845 2577 360.

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