The Power of Attraction

Written by sean on July 16th, 2008 | Posted in Press releases | Comments Off on The Power of Attraction

In this increasingly competitive marketplace, it is more crucial than ever that your business stands out from the crowd.

Every method you use to promote your business, including your website, brochures, stationery and advertising, must work hard to present a clear, consistent and professional image of your company.

There is a proven link between creative design and better business performance. Businesses that see design as integral, are more than twice as likely to see rapid growth. Almost half of all UK businesses believe that, over the past decade, design has become more important in helping them maintain a competitive edge. Moreover, the vast majority (84%) of rapidly growing businesses think it has.*

Unfortunately, many business owners do not understand the importance of branding to the growth of their company. The same principles that large corporations use to brand their businesses however, are just as relevant to the success of a smaller company.

The marketplace is flooded with choices for consumers these days, so much so that it can almost be overwhelming. In the midst of this, many consumers tend to grasp for the familiar. This is why having a good brand and a professional image is so important. It not only sets you apart from your competitors, but also gives you credibility and encourages customer loyalty.

For more information and advice on improving your company image, call Firefly Creative, and speak to Sean Langridge or Francesca Martelly on 0845 2577 360, or visit www.fireflycreative.co.uk

*Source – Design Council, Value of Design Factfinder

Published in Business Matters.

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