Firefly relaunch Conti Mortgages Overseas

Written by sean on March 11th, 2008 | Posted in Latest projects and websites | Comments Off on Firefly relaunch Conti Mortgages Overseas

Firefly Creative has just completed a major rebranding of the UK’s leading Overseas Mortgage provider, Conti Financial Services Limited. Gone is the old outdated image for Conti, and in its place is a new, modern brand identity designed to relaunch the newly expanded company, which has recently relocated to plush new offices in Hove.

This major project spanned several months, starting late last year with the creation of a new reinvigorated corporate identity and encompassed designing a new website, jointly developed with web partners Blue Earth Solutions. Firefly also undertook the redesign of numerous marketing materials, sales packs, internal documentation, exhibition graphics, office interiors and art, eshots and presentations to relaunch the new Conti to clients and prospects. Everything was produced in time for the official company launch on 6th March 2008.

Conti Operations Director, Clare Nessling says:

“Our project to re-launch Conti was substantial, both in terms of the work involved and the investment required. We wanted to modernise the “look and feel” of the company without losing or undermining any of its values; this affected all our collateral and, in particular, the website which was to move from being a brochure to a business tool, and a fundamental cornerstone of our processes.

We asked three companies to present to us after a detailed briefing. Even though Firefly was up against much larger competitors, their immediate grasp of what we needed to achieve won them the project. That was some six months ago and we are now at the delivery and launch stage. We are absolutely delighted with the way in which they have managed to carry through all the elements of the project in a timely and orderly manner; we are delighted too with the website launched last week and, above all, with the enthusiastic reaction to it within the marketplace from our customers.

The Firefly team has an unerring eye for powerful visual impact; they have the ability to make your business stand out, which is backed up by sound technical know-how.”

Firefly director, Francesca Martelly says:

“It is always a joy to work with clients that truly understand the commercial benefits of investing in a strong corporate image. Conti knew exactly where they wanted to be within their marketplace, but was open and willing to be led by Firefly in respect of the image that they should be portraying. We look forward to helping Conti with their continued expansion, and wish them every success for the future.”

The new Conti website can be found at: www.mortgagesoverseas.com

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